Forecast
What Wall Street analysts expect: twelve-month price targets and buy, hold or sell ratings, from each firm's latest call in the past year.
Apple (AAPL)
Share price $342.37 · close of 2026-11-06Stock Price Forecast
29 analysts have rated AAPL in the past twelve months, with a consensus rating of Buy. The average price target from 28 of them is $338.63, -1.09% from the current price. Targets range from $250.00 (-26.98%) to $400.00 (+16.83%).
Price Target
| Target | Low | Average | Median | High |
|---|---|---|---|---|
| Price | $250.00 | $338.63 | $350.00 | $400.00 |
| Change | -26.98% | -1.09% | +2.23% | +16.83% |
Analyst Ratings
The average rating for AAPL is Buy (score 3.55 on a scale where Strong Buy is 5 and Strong Sell is 1). Analysts expect the stock to beat the market.
Recommendation Trends
| Rating | Jun '26 | Jul '26 | Aug '26 | Sep '26 | Oct '26 | Nov '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 1 | 1 | 1 | 1 | 1 | 1 |
| Buy | 19 | 20 | 20 | 19 | 17 | 17 |
| Hold | 7 | 7 | 7 | 6 | 8 | 8 |
| Sell | 2 | 3 | 4 | 3 | 3 | 3 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 29 | 31 | 32 | 29 | 29 | 29 |
Each month counts every firm's latest rating in the twelve months to that month's end (to today for the current month). Firms name their ratings differently, so Overweight and Outperform count as Buy, Equal-Weight and Sector Perform as Hold, Underweight and Underperform as Sell.
Latest Forecasts
| Firm | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|
| Bernstein | Maintains · Raises target | $370.00 → $380.00 | +10.99% | Nov 4, 2026 | |
| JP Morgan | Maintains · Lowers target | $360.00 → $355.00 | +3.69% | Nov 3, 2026 | |
| UBS | Maintains · Raises target | $296.00 → $340.00 | -0.69% | Nov 3, 2026 | |
| Argus Research | Maintains · Raises target | $375.00 → $400.00 | +16.83% | Nov 3, 2026 | |
| Barclays | Maintains · Raises target | $245.00 → $261.00 | -23.77% | Nov 3, 2026 | |
| TD Cowen | Maintains · Lowers target | $400.00 → $390.00 | +13.91% | Nov 3, 2026 | |
| DA Davidson | Maintains · Raises target | $270.00 → $295.00 | -13.84% | Nov 3, 2026 | |
| Keybanc | Reiterates · Maintains target | $250.00 | -26.98% | Nov 3, 2026 | |
| Rosenblatt | Maintains · Maintains target | $303.00 | -11.50% | Nov 3, 2026 | |
| Baird | Maintains · Raises target | $330.00 → $340.00 | -0.69% | Nov 3, 2026 | |
| Morgan Stanley | Maintains · Lowers target | $355.00 → $350.00 | +2.23% | Nov 3, 2026 | |
| MoffettNathanson | Maintains · Lowers target | $304.00 → $283.00 | -17.34% | Oct 20, 2026 | |
| Loop Capital | from Buy | Downgrades · Lowers target | $370.00 → $330.00 | -3.61% | Oct 20, 2026 |
| JP Morgan | Maintains · Raises target | $340.00 → $360.00 | +5.15% | Oct 12, 2026 | |
| Morgan Stanley | Maintains · Lowers target | $360.00 → $355.00 | +3.69% | Oct 1, 2026 | |
| Needham | Reiterates | n/a | n/a | Oct 1, 2026 | |
| Morgan Stanley | Reiterates · Maintains target | $360.00 | +5.15% | Sep 29, 2026 | |
| B of A Securities | Reiterates · Maintains target | $370.00 | +8.07% | Sep 23, 2026 | |
| Evercore ISI Group | Maintains · Raises target | $365.00 → $380.00 | +10.99% | Sep 18, 2026 | |
| B of A Securities | Reiterates · Maintains target | $370.00 | +8.07% | Sep 17, 2026 | |
| TD Cowen | Reiterates · Maintains target | $400.00 | +16.83% | Sep 10, 2026 | |
| Rosenblatt | Maintains · Maintains target | $303.00 | -11.50% | Sep 10, 2026 | |
| B of A Securities | Maintains · Lowers target | $380.00 → $370.00 | +8.07% | Sep 10, 2026 | |
| HSBC | Reiterates · Maintains target | $366.00 | +6.90% | Sep 8, 2026 | |
| Needham | Reiterates | n/a | n/a | Sep 8, 2026 | |
| Morgan Stanley | Reiterates · Maintains target | $360.00 | +5.15% | Sep 2, 2026 | |
| DA Davidson | Maintains · Maintains target | $270.00 | -21.14% | Sep 2, 2026 | |
| Rosenblatt | Maintains · Raises target | $300.00 → $303.00 | -11.50% | Sep 1, 2026 | |
| Rothschild & Co | from Neutral | Upgrades · Raises target | $260.00 → $400.00 | +16.83% | Aug 17, 2026 |
| Jefferies | from Hold | Downgrades · Lowers target | $285.56 → $263.66 | -22.99% | Aug 10, 2026 |
| China Renaissance | from Buy | Downgrades · Announces target | $280.00 | -18.22% | Aug 4, 2026 |
| JP Morgan | Maintains · Lowers target | $345.00 → $340.00 | -0.69% | Jul 31, 2026 | |
| TD Cowen | Maintains · Raises target | $350.00 → $400.00 | +16.83% | Jul 31, 2026 | |
| DA Davidson | Maintains · Maintains target | $270.00 | -21.14% | Jul 31, 2026 | |
| Wells Fargo | Maintains · Raises target | $310.00 → $350.00 | +2.23% | Jul 31, 2026 | |
| Needham | Reiterates | n/a | n/a | Jul 31, 2026 | |
| Rosenblatt | Maintains · Raises target | $276.00 → $300.00 | -12.38% | Jul 31, 2026 | |
| Barclays | Maintains · Lowers target | $253.00 → $245.00 | -28.44% | Jul 31, 2026 | |
| Goldman Sachs | Maintains · Lowers target | $370.00 → $360.00 | +5.15% | Jul 31, 2026 | |
| Morgan Stanley | Maintains · Lowers target | $364.00 → $360.00 | +5.15% | Jul 31, 2026 | |
| Baird | Maintains · Maintains target | $330.00 | -3.61% | Jul 30, 2026 | |
| Argus Research | Maintains · Maintains target | $375.00 | +9.53% | Jul 30, 2026 | |
| Morgan Stanley | Maintains · Raises target | $360.00 → $364.00 | +6.32% | Jul 23, 2026 | |
| HSBC | from Hold | Upgrades · Raises target | $260.00 → $366.00 | +6.90% | Jul 17, 2026 |
| Bernstein | Maintains · Maintains target | $350.00 | +2.23% | Jul 15, 2026 | |
| Keybanc | from Sector Weight | Downgrades · Announces target | $250.00 | -26.98% | Jul 14, 2026 |
| Citigroup | Maintains · Raises target | $315.00 → $365.00 | +6.61% | Jul 13, 2026 | |
| Wedbush | Maintains · Maintains target | $400.00 | +16.83% | Jun 25, 2026 | |
| Evercore ISI Group | Reiterates · Maintains target | $365.00 | +6.61% | Jun 25, 2026 | |
| KGI Securities | from Outperform | Downgrades · Announces target | $315.00 | -7.99% | Jun 22, 2026 |
| B of A Securities | Reiterates · Maintains target | $380.00 | +10.99% | Jun 18, 2026 | |
| TD Cowen | Maintains · Raises target | $335.00 → $350.00 | +2.23% | Jun 9, 2026 | |
| Maxim Group | Maintains · Raises target | $310.00 → $350.00 | +2.23% | Jun 9, 2026 | |
| Rosenblatt | Maintains · Maintains target | $276.00 | -19.39% | Jun 9, 2026 | |
| Morgan Stanley | Maintains · Raises target | $330.00 → $360.00 | +5.15% | Jun 9, 2026 | |
| Needham | Reiterates | n/a | n/a | Jun 9, 2026 | |
| Wedbush | Reiterates · Maintains target | $400.00 | +16.83% | Jun 5, 2026 | |
| B of A Securities | Maintains · Raises target | $330.00 → $380.00 | +10.99% | May 26, 2026 | |
| Tigress Financial | Maintains · Raises target | $305.00 → $375.00 | +9.53% | May 14, 2026 | |
| Evercore ISI Group | Maintains · Raises target | $330.00 → $365.00 | +6.61% | May 14, 2026 | |
| Wedbush | Maintains · Raises target | $350.00 → $400.00 | +16.83% | May 8, 2026 | |
| UBS | Maintains · Raises target | $287.00 → $296.00 | -13.54% | May 1, 2026 | |
| Maxim Group | Maintains · Raises target | $300.00 → $310.00 | -9.45% | May 1, 2026 | |
| TD Cowen | Maintains · Raises target | $325.00 → $335.00 | -2.15% | May 1, 2026 | |
| Wedbush | Reiterates · Maintains target | $350.00 | +2.23% | May 1, 2026 | |
| Barclays | Maintains · Raises target | $248.00 → $253.00 | -26.10% | May 1, 2026 | |
| Wells Fargo | Maintains · Raises target | $300.00 → $310.00 | -9.45% | May 1, 2026 | |
| DA Davidson | Maintains · Maintains target | $270.00 | -21.14% | May 1, 2026 | |
| Rosenblatt | Maintains · Raises target | $268.00 → $276.00 | -19.39% | May 1, 2026 | |
| Morgan Stanley | Maintains · Raises target | $315.00 → $330.00 | -3.61% | May 1, 2026 | |
| Needham | Reiterates | n/a | n/a | May 1, 2026 | |
| UBS | Maintains · Raises target | $280.00 → $287.00 | -16.17% | Apr 28, 2026 | |
| Wedbush | Reiterates · Maintains target | $350.00 | +2.23% | Apr 21, 2026 | |
| Rosenblatt | Maintains · Maintains target | $268.00 | -21.72% | Apr 21, 2026 | |
| BNP Paribas | from Neutral | Upgrades · Announces target | $300.00 | -12.38% | Apr 17, 2026 |
| B of A Securities | Maintains · Raises target | $320.00 → $325.00 | -5.07% | Apr 14, 2026 | |
| Wedbush | Reiterates · Maintains target | $350.00 | +2.23% | Mar 31, 2026 | |
| Wedbush | Reiterates · Maintains target | $350.00 | +2.23% | Mar 27, 2026 | |
| Morgan Stanley | Reiterates · Maintains target | $315.00 | -7.99% | Mar 23, 2026 | |
| B of A Securities | Maintains · Lowers target | $325.00 → $320.00 | -6.53% | Mar 23, 2026 | |
| Wedbush | Reiterates · Maintains target | $350.00 | +2.23% | Mar 5, 2026 | |
| Rosenblatt | Maintains · Raises target | $267.00 → $268.00 | -21.72% | Mar 5, 2026 | |
| Barclays | Maintains · Raises target | $239.00 → $248.00 | -27.56% | Mar 3, 2026 | |
| Wedbush | Reiterates · Maintains target | $350.00 | +2.23% | Feb 17, 2026 | |
| Jefferies | Maintains · Raises target | $276.47 → $286.54 | -16.31% | Jan 30, 2026 | |
| Maxim Group | from Hold | Upgrades · Announces target | $300.00 | -12.38% | Jan 30, 2026 |
| JP Morgan | Maintains · Raises target | $315.00 → $325.00 | -5.07% | Jan 30, 2026 | |
| TD Cowen | Reiterates · Maintains target | $325.00 | -5.07% | Jan 30, 2026 | |
| Barclays | Maintains · Raises target | $230.00 → $239.00 | -30.19% | Jan 30, 2026 | |
| DA Davidson | Maintains · Maintains target | $270.00 | -21.14% | Jan 30, 2026 | |
| Wedbush | Reiterates · Maintains target | $350.00 | +2.23% | Jan 30, 2026 | |
| Needham | Reiterates | n/a | n/a | Jan 30, 2026 | |
| Rosenblatt | Maintains · Raises target | $250.00 → $267.00 | -22.01% | Jan 30, 2026 | |
| JP Morgan | Maintains · Raises target | $305.00 → $315.00 | -7.99% | Jan 26, 2026 | |
| Jefferies | Maintains · Lowers target | $283.36 → $276.47 | -19.25% | Jan 26, 2026 | |
| Citigroup | Maintains · Lowers target | $330.00 → $315.00 | -7.99% | Jan 20, 2026 | |
| Evercore ISI Group | Reiterates · Maintains target | $330.00 | -3.61% | Jan 20, 2026 | |
| Wedbush | Reiterates · Maintains target | $350.00 | +2.23% | Jan 13, 2026 | |
| Wedbush | Reiterates · Maintains target | $350.00 | +2.23% | Jan 12, 2026 | |
| Evercore ISI Group | Maintains · Raises target | $325.00 → $330.00 | -3.61% | Jan 9, 2026 | |
| Morgan Stanley | Maintains · Raises target | $305.00 → $315.00 | -7.99% | Dec 17, 2025 | |
| Citigroup | Maintains · Raises target | $315.00 → $330.00 | -3.61% | Dec 9, 2025 | |
| Evercore ISI Group | Maintains · Raises target | $300.00 → $325.00 | -5.07% | Dec 8, 2025 | |
| Wedbush | Maintains · Raises target | $320.00 → $350.00 | +2.23% | Dec 8, 2025 | |
| CLSA | Maintains · Raises target | $265.00 → $330.00 | -3.61% | Dec 5, 2025 | |
| Loop Capital | Maintains · Raises target | $315.00 → $325.00 | -5.07% | Dec 2, 2025 |
Upside is measured from the current price, not the price on the day of the call.
Analyst actions from Yahoo Finance's upgrade and downgrade history (2025-11-11 to 2026-11-10), refreshed nightly; prices are end-of-day closes. Revenue and earnings estimates are not available from this source. For research, not investment advice.